Case Studies · Agricultural Research Council
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Selected communication initiatives undertaken during my time at the Institute for Soil, Climate and Water - documenting objectives, contribution, outputs and outcomes across research, brand and public engagement.
Case Study · 01
G20 Meeting of Agricultural Chief Scientists (MACS)
Strengthening the visibility of South African agricultural research on a global platform.
The G20 Meeting of Agricultural Chief Scientists (MACS) brings together leading agricultural researchers, policymakers and scientific institutions to address global challenges affecting food systems, agricultural productivity, climate resilience and sustainable development.
As part of the communication team supporting the Agricultural Research Council's contribution to South Africa's G20 programme, I developed communication material that ensured research activities, stakeholder engagements and institutional contributions were communicated consistently across multiple platforms.
My work focused on translating technical information into accessible communication products that supported institutional visibility before, during and after the programme. I assisted in managing the exhibition section with the team, designed and edited infographics, and ran the social media campaign across the ARC's online platforms.
Project Identity
Project Objectives
The communication approach focused on:
- ·Promoting South Africa's contribution to international agricultural research.
- ·Increasing awareness of the Agricultural Research Council's participation.
- ·Providing consistent communication across digital and print platforms.
- ·Supporting stakeholder engagement before and during the programme.
- ·Presenting scientific information in formats suitable for diverse audiences.
My Contribution
For this project I contributed to the planning, coordination and production of communication material supporting the Institute for Soil, Climate and Water.
- ·Communication planning
- ·Content development
- ·Graphic design
- ·Corporate communication
- ·Infographic development
- ·Social media content
- ·Stakeholder communication
- ·Institutional branding
- ·Event communication
- ·Digital communication resources
Every communication product was developed in accordance with ARC Corporate Identity Guidelines to ensure consistency throughout the programme.
Communication Outputs
- ·Digital communication campaigns
- ·Infographics
- ·Presentation material
- ·Social media graphics
- ·Event communication resources
- ·Institutional templates
- ·Promotional material
- ·Stakeholder communication assets
Infographics I Developed
Selected infographics designed and produced in line with ARC Corporate Identity Guidelines.
Meeting of Agricultural Chief Scientists - background infographic developed for the ARC social media campaign.
Why MACS Matters - infographic on the significance of the meeting for global agriculture.
Theme 1 - South Africa's thematic areas for MACS.
Exhibition
Photographs from the exhibition section, which I assisted in managing with the team.
Supporting Resources
- Communication material
- Presentation templates
- Infographics
- Publications
- Media coverage
- Event documentation
Case Study · 02
Agroecology Programme
Communicating practical approaches to sustainable agriculture.
The Agroecology Programme promotes farming approaches that strengthen biodiversity, improve soil health and support resilient agricultural systems.
Communication formed an important part of the programme by ensuring that research findings and practical agricultural knowledge were shared in ways that farmers could understand and apply within their own production systems.
The programme created opportunities for researchers, agricultural practitioners and farming communities to exchange knowledge through demonstrations, stakeholder engagements and Farmer's Days.
Project Objectives
The communication approach focused on:
- ·Increasing awareness of agroecological farming practices.
- ·Improving access to research findings.
- ·Encouraging knowledge exchange between researchers and farmers.
- ·Supporting stakeholder participation.
- ·Promoting sustainable agricultural practices.
My Contribution
I supported communication across several aspects of the programme.
- ·Developing communication material
- ·Producing digital communication resources
- ·Preparing promotional content
- ·Supporting Farmer's Days
- ·Coordinating communication before and during stakeholder events
- ·Documenting programme activities
- ·Producing photography and communication content
- ·Translating selected communication material into Afrikaans and isiXhosa to improve accessibility for farming communities
Communication products were designed to present scientific information in practical language while maintaining technical accuracy.
Stakeholder Engagement
- ·Researchers
- ·Farmers
- ·Agricultural extension practitioners
- ·Government representatives
- ·Development organisations
- ·Agricultural students
- ·Community members
Project Outcomes
- ·Improved visibility of the programme
- ·Increased participation during Farmer's Days
- ·Greater accessibility of agricultural information
- ·Stronger engagement between researchers and farming communities
- ·Consistent branding across communication platforms
Project Gallery
Photographs documenting the Agroecology Farmer's Day engagements with farming communities.
Agroecology Farmer's Day · Agricultural Research Council.
Supporting Resources
- Brochures
- Posters
- Infographics
- Educational resources
- Event programmes
- Photography
Case Study · 03
Weather Risk and Early Warning Platform
Making climate information easier to understand and use.
Reliable weather information supports better planning and decision-making across the agricultural sector.
The Weather Risk and Early Warning Platform was developed to improve access to weather-related information, enabling farmers and agricultural stakeholders to make informed decisions in response to changing weather conditions and climate-related risks.
Communication focused on presenting technical weather information in clear, practical formats that encouraged understanding and application.
Project Objectives
The communication approach focused on:
- ·Increasing awareness of the platform.
- ·Explaining the purpose and benefits of the system.
- ·Promoting access to weather information.
- ·Supporting stakeholder engagement.
- ·Encouraging the use of climate information in agricultural planning.
My Contribution
- ·Communication planning
- ·Public relations support
- ·Content development
- ·Promotional communication
- ·Digital communication
- ·Graphic design
- ·Event communication
- ·Photography
- ·Stakeholder communication
Communication products were developed to ensure consistency across digital platforms while supporting the broader objectives of the project.
Supporting Resources
- Media releases
- Infographics
- Posters
- Social media campaigns
- Presentation material
Case Study · 04
Farmer's Days
Farmer's Days provide valuable opportunities for researchers and farming communities to exchange knowledge through practical demonstrations, discussions and stakeholder engagement.
Communication supported these events by ensuring participants received clear information before, during and after each engagement while documenting activities for future knowledge sharing.
My contribution included communication planning, event branding, photography, stakeholder communication, promotional material and event documentation.
Project Gallery
Photographs documenting the Agroecology Farmer's Day engagements with farming communities.
Agroecology Farmer's Day · Agricultural Research Council.
Case Study · 05
Corporate Brand Development - ARC
Corporate brand development for the Agricultural Research Council.
A consistent visual identity strengthens recognition, improves professionalism and ensures communication remains aligned across an organisation.
As part of my role, I developed and standardised a range of communication templates for the Institute for Soil, Climate and Water to support consistent branding across digital, print and presentation platforms.
These resources were designed in accordance with ARC Corporate Identity Guidelines and are used to support communication across research programmes, stakeholder engagements and institutional activities.
Communication Outputs
- ·Corporate presentation templates
- ·LinkedIn banners
- ·Website banners
- ·Digital display screens
- ·Infographics
- ·Letterheads
- ·Email signatures
- ·Event branding
- ·Pull-up banners
- ·Posters
- ·Social media graphics
- ·Internal communication templates
- ·Branded communication resources
Infographics I Developed
Selected infographics designed and produced in line with ARC Corporate Identity Guidelines.
The Research Behind Madiba Protea - narrative infographic on the naming and breeding of the 'Madiba' Protea cynaroides cultivar.
Madiba Protea - key facts infographic covering research excellence, cultivar performance, export success and Plant Breeders Rights protection.
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